Kari Matheson's Notes from the CADCA Training

February 2011 CADCA conference:

Information/Resources:

• National Guard Counter Drug Program
• Faceproject.org
• Talksooner.org
• April 21-Power of Talk 21-National talk to your kids about alcohol
• Focus on ‘outcome’ over ‘processes. Create environments to make healthier choices
• Difficult to change populations: college and military
• Online alcohol education for courts-www.3rdmilclassrooms.com
• Alcohol outlet density, privatization and zoning restrictions
• Power of Parents.org-MADD, family skills training DVD, piloting in Utah.
• Madd.org/powerofparents. Go where Parents are to implement program (schools, work) Using social media-leave audience with an action step. One message
• Nickelodeon’s parent site(nick.com) , Facebook site, Parentsconnect.com
• High School Campaigns targeting underage drinking around prom. Postcards to parents, law enforcement, peer-based campaign.
• Use social media to involve youth in campaigns-photovoice, Youtube, etc)

Ideas to possibly implement:

• Partnering with the National Guard Counter Drug Program
• Involving youth in educational campaigns—video contests, photo voice, poster contests.
• Implement them in high schools. Underage drinking campaigns around prom, etc.
• Partner with MADD’s Power of Parents campaign.